Without listing multiple font names, the email client gets to decide your backup font. Including multiple font names ensures that if one font doesn’t work, there is a fallback or backup font of your choosing. This font-family property can have just one font name or multiple font names-often referred to as a font stack. When your email is coded, the font is declared using a CSS property called font-family. In order to understand these differences, let’s take a look at how fonts work in your emails. Although they sound the same, there are definite differences. There are two different ways you can do live text: web safe fonts and web fonts. And as your best customers- email returns $36 for every $1 invested-that’s great for your overall marketing strategy. After all, text that isn’t dependent on images and can be read by a wider audience leads to a great subscriber experience. So stop trapping your message in images, and start using live text with web safe fonts and web fonts instead. And it matters in email.īut accessibility matters, too. Because, as big brands know, typography matters. Ok, maybe not hours, but most people spend a bit of time on it. When you first start writing reports, you spend hours trying to figure out the best font to use. Enterprise Plan Boost collaboration and drive resultsįrom my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the first aspects of design that people ever start playing with is typography.
#HELVETICA NEUE GOOGLE FONT ALTERNATIVE PLUS#
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